http://www.levi9.com/one-common-goal/
“Most companies who think their IT service provider is aiming for the same goal as they themselves do, are wrong.
A true common goal can only be achieved with clear, seamlessly aligned objectives and the guarantee that every team member is able and allowed to act upon them”.
The software development business is a people’s business. Engineers are looking for technical challenges and hard to solve problems. It is up to the sales division to understand what is needed during the different projects and how this matches with operations.